Copywriting is much more than words strung together in a sentence to inform what your product, service, brand or business is about. Copywriting is selling. Effective copywriting creates a lasting impact on your audience, eventually driving them to engage in the action you want them to.
Content reflects brand image through tone, language, and relatability. Brand image refers to how your company wants to portray itself to its audience. Content that is average will reflect your company in that manner. The same holds true for copy that is rushed, sloppy, or error-ridden.
Copywriting is not about your company, it’s about the consumer’s view of the company. It gives consumers a peek into your brand, company service or products, and allows you to show them why it's worth the consumer’s time. Make every word count.
From ‘about’ pages to product descriptions to SEO services. Every sentence on your website has to serve a purpose in order to get readers hooked.
Help your brand find its tone of voice, sharpen positioning, or craft a compelling brand story.
Including emails, newsletters, and direct mail.
Including white papers, blogs, and articles
Film, TV, scripts
Transcribing, proofreading and effective copy which demand the emotion you want.
Build differentiation and personality for social media assets with tone guidelines and example content.
Press and print
Headlines that demand attention. Words that draw you in. Ads that don’t read like you’re being sold to. Includes artist profiles for Apple, Spotify and all other music platforms.
Billboards and campaigns: words that make your consumers want to take action.
Brochures, catalogues and look books
Make a statement and a sale with clear and compelling copy.