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HSBC Premium

Email campaigns with animation

The design of the HSBC Premier application journey was defined by UX/UI research and customer insight. The process included: learning about the audience, identifying user needs, ideation, prototyping and constant evaluation and evolution of site in-light of customer feedback. Success was measured by quantifiable KPI’s such as: positive experience (results from internal application survey), customer acquisition, application success and reduction in abandoned journeys.

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